UCL Lunch Hour Lecture: Who enjoys shopping at Ikea? Professor Alan Penn (UCL Bartlett School of Architecture), Professor Alan Penn describes how architects use space to sell things that show that the space creates patterns of movement and brings you into contact with the goods. In IKEA, but the story gets even more interesting, here are the designers deliberately to confuse you, the plan to buy things they do not put on your wish list.
Keywords: UCL Lunch Hour Lectures, Alan Penn, Bartlett, Ikea
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